Neon signs are made of long, narrow glass tubes, and these tubes are often bent into all sorts of shapes. Inside the glass tube there is a gas like neon, argon or krypton at low pressure. At both ends of the tube there are metal electrodes. When you apply a high voltage to the electrodes, the neon gas ionizes, and electrons flow through the gas. These electrons excite the neon atoms and cause them to emit light that we can see. Neon emits red light when energized in this way.